Winegrowers’ Portraits Bordeaux
A region blessed by the gods
in the shadowS DEspite its assets and its attires …
Charles-Louis de Secondat, Baron of La Brède and Montesquieu (1689-1755), noble, politician, philosopher, author of l’Esprit des Lois and the Lettres Persanes, was proud of his roots in Bordeaux. Famous wine-grower in the Graves region, free thinker and staunch defender of the vineyard in that time, his memory stays inseparable of the breath of modernity that drives the wine growers today. Graves, Graves Supérieur or Pessac-Léognan, Cru Classé or not, every winegrower inspires the vineyard, the cellars, and the promotion of wines with a dynamics.
Charles-Louis de Secondat, Baron of La Brède and Montesquieu (1689-1755), noble, politician, philosopher, author of l’Esprit des Lois and the Lettres Persanes, was proud of his roots in Bordeaux. Famous wine-grower in the Graves region, free thinker and staunch defender of the vineyard in that time, his memory stays inseparable of the breath of modernity that drives the wine growers today. Graves, Graves Supérieur or Pessac-Léognan, Cru Classé or not, every winegrower inspires the vineyard, the cellars, and the promotion of wines with a dynamics.
Henry Clemens
Henry Clemens, arrived two years ago as manager of Syndicat des Vins Graves, vouches for the historic fame of the region and the wines. The unique geology of the terraces of Graves allows to use the grape varieties for the white as well as red wines in order to answer all the occasions to consume at home or at the restaurant according to taste and affinities. With this inseparable link with their terroir, the wines speak for themselves … In spite of the historic hazards, the vineyard has found its surface area of former days, i.e. 5,000 hectares. But yet these wines have to be given back their nobility and legibility.With this objective of kinship, partnerships with restaurants in Bordeaux, like La Kuzina, wine tourism projects, a presence this summer on Arcachon basin at the guinguette Chez Magne are decisive.
Other events, like Trophée des Grands Crus de Graves which rewards every year the best wines from the appellation or under the aegis of Conseil des Vins de Graves, the scope of reconquest broadens with the information of the general public, but also the future sommeliers in hotel and catering business schools in France, Germany, Swiss and Dutch speaking countries. To widen even more the circle of professional prescribers, the wines of Graves participated in the prestige tasting organized by our magazine at Grand Hôtel de Bordeaux with about sixty sommeliers out of which 7 Best Sommeliers of the World.
The non-EU countries are not left aside. For the second year, the work in China focuses on the the trade, the sommellerie, the wine shops in the form of mini-exhibitions, seminars and press conferences. As for Japan, a more traditional market, the axis mainly aims at the sommeliers with a partnership of wines of Pessac-Léognan and a famous Japanese ambassador, Hiroshi Ishida, Best Sommelier of Japan. “We have a place to grab with the white and red wines on these both Asian markets, the one under construction and the other traditional”.
Since this year, the graphics of the new visual identity of the Graves wines are a homogeneous and compact rectangle that presents by order of importance the name of the AOC. An image bound to the geological and historical roots, with Bordeaux for reference, to be represented and identified throughout the world.