Contest Hong-Kong
The fourth edition of the Contest
of the Best Spanish Wines
in Asia took place in Hong Kong
on October 27th and 28th, 2012.
Nelson Chow President of the Hong Kong Sommelier Association.
70 % of the participating wines were awarded a medal, which proves once more the quality of the presented bottles. As in previous editions, wines were blind tasted by the whole jury composed entirely of Asian professionals (importers, sommeliers, wine merchants...).
The tests last 2 days that alternate tastings of white, rosé, sparkling and red wines, some of which include food and wine pairing with Asian dishes specially cooked for the occasion.
Tasting groups are based on regions, types of wines, vintages, and elaboration method. Evaluation criteria focus on the colour, the nose, the palate, but also on the potential of the wine on the Asian market.
Once wines were selected and rewarded, we organized the Spanish Day within the Wine & Dine Festival *. Thus, during a day, we received about 6,500 visitors in the arena-shaped pavilion that hosted the event. It was an opportunity for us to present to the public and make discover and taste the awarded wines of our contest. A fabulous marketing opportunity for the presented wines, but also for Spanish wine overall.
We would like to especially thank Nelson Chow and his Hong Kong and China Sommeliers Association who collaborated actively in the success of this day!
The team WinEvents
* The wine event in Asia that brings together the largest audience:
about 160,000 visitors over 4 days.
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