You probably know the Blind Tasting Sleeve®, the tasting sleeve printed with a question mark. Now the brand proposes a new model La BTS® La Main du Vigneron® [the wine grower’s hand]. Colourful, trendy, easy to use and wash, this sleeve adapts to all the 75-cl bottles.
It is also marked with symbolism. With the label hidden, the taster can only rely on his senses to taste, make an opinion, assess, recognize the region, the grape variety… and at last guess the signature of the wine grower. The graphics place man’s hand at the centre of the attention, its is the handprint with its lifeline and identity. La Main du Vigneron® restores a link of sharing and conviviality between the wine grower and the taster.
Unlike glass bottle that keeps the wine for years, the wine label can deteriorate quickly and its poor condition will significantly reduce the market value of a bottle at auction or in a private...
Launched by two negociants of Bordeaux in April 2013, 12bouteilles.com sells wines and champagnes in boxes of 12 mixed bottles. The website offers the opportunity to choose among the selections...
