In the world of wine, far from the vineyard itself, a French company has been making its mark for over 20 years, serving winegrowers, professionals, and discerning enthusiasts who wish to preserve the authenticity of their bottles.
Friax Industrie, a specialist in wine cellar air conditioners, has unveiled its new production facility in Savoie after more than two years of planning and construction—a true showcase of technology designed to champion French manufacturing, combining industrial performance with quality of life in the workplace.
For this family business, preservation is not a mere technical detail but an art in its own right. Wine is a living product that responds to its environment. To allow it to fully express its richness, one must ensure constant temperature, controlled humidity, and the complete absence of vibrations. At Friax, a wine cellar air conditioner is therefore not just a device for regulation—it is a tool for revelation. By offering the best possible storage conditions, it allows wines to unfold their complexity, extends the magic of tasting, and remains fully faithful to the winemaker’s intent. Protecting wine means protecting a culture, a heritage, and an emotion. This conviction drives every innovation at the company. By modernizing its facilities and creating jobs, Friax proves that tradition and industry can move forward together in a virtuous dynamic.
And because innovation never stops, Friax will unveil at the end of the year, as an exclusive preview, a new high-end cellar air conditioner—born of this passion and commitment—to continue writing the future of wine under the best possible conditions.
